North Six Digital Yearbook |
Made by ON created a digital editorial yearbook for North Six — documenting 21 years of fashion and lifestyle content creation, production, and ideas.
View case study
Air.inc
Air is a creative operations system for creative teams, designed to unlock creativity through image recognition, automated versioning, and approval workflows.
Air approached us with a challenge: their creative strategy and product were more than a few paces ahead of their web presence. Air’s existing digital platform lacked the sophistication, and ease of use of the software.
We collaborated with FOOD to deliver a digital transformation befitting Air’s ethos — to simplify creative operations, giving creators the time and space to do what they do best: create.
Radical simplification of creative operations
In collaboration with FOOD, we adopted a parallel process of brand development and user interface prototyping to test and iterate at speed.
This integrated approach allowed us to move away from the typically heavy page structure and fluffy copy found in product marketing, focusing instead on interactivity and immediate impact.
By radically simplifying the user journey, removing friction, and reducing content complexity, we put Air’s core features and purpose front and centre, enabling truly intuitive navigation.
Since launch, conversions are way up. We’ve had the best two months ever since going live.
Jeffrey Tousignant
Head of Marketing
A virtual playground for creative teams
We transformed the website into a virtual playground where animation and interaction is used as a powerful tool for communication, not just decoration.
Interactivity was treated as a narrative enhancement from the outset rather than a second thought, allowing us to tell Air’s story in the most compelling and playful way. The resulting site adapts as you explore, offering an interactive and responsive experience that captures and inspires all types of creators.
Clear and weightless
To echo the effortlessness of the Air platform, we prioritized transparency and clarity in both the copy and the creative direction.
The light and airy user interface simulates the feeling of using Air itself, with minimal visual clutter. This design philosophy, combined with rapid load times, creates a spacious, weightless feel that is both visually elegant and technically efficient, giving users space to breathe.
Resources
Demo form
features
Hero typograph
The result
Air’s new website is a digital space that reflects Air’s ethos — expressive yet effortless, inspiring yet practical — where creativity has room to take flight.
The new site has made top of funnel conversations so much easier. People see it and immediately understand us as a business and get the way we see creativity and the world.
Jeffrey Tousignant
Head of Marketing
More case studies
Atelier100: IKEA & H&M E-Commerce Platform
How Made by ON built the e-commerce platform for Atelier100, IKEA and H&M's ideas factory for emerging London makers. E-commerce development case study.
View case study
London Design Biennale Website |
Made by ON rebuilt the London Design Biennale website — improving event discoverability and CMS workflows for exhibitors and administrators.
View case study
Bhutan Tourism Website Redesign |
How Made by ON created an immersive tourism website for the kingdom of Bhutan — showcasing its culture and heritage to attract conscious travellers.
View case study
Libeo: Cloud Payments Website Migration
Made by ON migrated Libeo's payments platform from WordPress to Storyblok — delivering a faster, more dynamic site for SME invoice management.
View case study
HAYAH: Digital Insurance Platform for the UAE
How Made by ON designed the UAE's first fully digital life insurance platform for HAYAH — buy a policy in under 2 minutes. Fintech product design case study.
View case study
Unearthed by Greenpeace: Editorial Platform
Made by ON partnered with S-T to build Unearthed, Greenpeace's investigative journalism platform — an editorial design system for environmental reporting.
View case study
Koto Studio Portfolio Website |
How Made by ON built a new portfolio website for Koto, the global branding studio with offices in Berlin, London, LA and New York. Web development case study.
View case study
Colophon Foundry Typography E-Commerce
How Made by ON built the Colophon Foundry e-commerce platform — from startup type foundry to Monotype acquisition. Typography and web development case study.
View case study
GF Smith E-Commerce & Digital Transformation
How Made by ON built a global e-commerce platform for GF Smith, Britain's most prestigious paper brand — supporting international growth and digital sales.
View case study
OurCo Community App Redesign |
Made by ON transformed the OurCo community engagement app — simplifying user flows and increasing participation for the New York-based civic tech platform.
View case study
Loanhood: Fashion Rental App Design
How Made by ON designed and launched the Loanhood fashion rental app — building a community of conscious fashion enthusiasts on iOS and Android.
View case study
HudsonBec Group Website Redesign |
Made by ON redesigned The HudsonBec Group's website to showcase their diversity, culture, and creative approach across four specialist companies.
View case study
Token.com: Crypto Investment Platform Design
How Made by ON designed Token.com's crypto investment platform — making it simple for beginners to invest through education, guides, and community features.
View case study
London Design Festival Digital Platform
Made by ON built the London Design Festival platform — bringing clarity to visitor navigation and sophisticated content management for 300+ annual events.
View case study
OneSurvey: Property Surveying App |
How Made by ON redesigned property surveying for OneSurvey, Scotland's largest independent surveyor — replacing paper workflows with a connected app.
View case study
EY Adventure Awaits: Immersive Careers Platform
Made by ON built Adventure Awaits for EY — an immersive virtual experience inspiring Gen Z with skills, confidence, and wellbeing resources for careers.
View case study