We worked closely with S-T and Greenpeace to review the organisation’s existing editorial platform in detail, and discuss the capabilities Greenpeace were missing, alongside their overall ambitions for future content and display. The result was an exciting and challenging shared objective: a digital platform for award-winning environmental journalism that was as inspirational for its editors to use – as it was for its audience to read.
From the editor to the reader
Working from the stable foundation of a rigorous technical brief, creativity can flourish. Considering every need of the user – from an editor’s and reader’s point of view – we set out to achieve a comprehensive system of rich, dynamic layouts to establish new content as well as accommodate more than 1,000 existing posts that needed to be seamlessly migrated. More than this, old features were enhanced with all-new features, refreshing existing content for a growing audience.
No fixed process
The fast turnaround of the project required an agile process that adapted and evolved effortlessly through rapid prototyping and previews. Through this pragmatic and responsive style of working, all partners – whether designers, developers, writers, or editors – were empowered to produce outstanding work that would truly come alive in the digital space.
Beautiful, legible and responsive typography sat at the heart of the brief, alongside the need for a presentation of images that showcased the extraordinary quality and breadth of the Greenpeace image bank.